Sudler wanted to go beyond typical Breast Cancer Awareness Month efforts that tend to desensitize people to important information by inundating them with pink paraphernalia.
This year it embarks on a three-part campaign designed to raise internal awareness about breast cancer in WPP Health Practice’s London office.
Sudler re-envisioned their iconic Sudler logo, implemented a guerrilla office locker takeover, and created a custom-made breast box (complete with a cancerous prosthetic breast) with the key take out being that 1 in 7 woman will get breast cancer and checking is the best way to save lives, but … do you really know how to do it?
Promoting Edgars’ biggest deal of the year in a dramatic, exciting and memorable TV advert.
Educating the South African consumer that almost everything they own can earn them money through Gumtree.
The 360∘rollout of Vodacom’s monthly campaigns, including TVC sting, retail catalogue cover, content and out of home.
Packaging design for my homemade chilli sauce: Squirtbum. Available in 3 flavours: mild, hot and extra hot
Showcasing Post-it’s brand essence of “never forgetting” in a humorous, charming and fresh manner.
Advertising the “Most Media Owner Lamb Awards” for Initiative Media.
Direct mailer for Edgars, a South African fashion retailer, showcasing their new Summer range for men.
Direct mailers for Edgars’ athletic clothing brand, Pro-action. The DM folds out into a motivational poster on the back.
Demonstrating the main benefit of Slow-Mag – beating your slump – in a dramatic and new way.
